Key Metrics for Measuring Marketing Success

Broken down by channel, project, and where possible by lead quality tier. For B2B SaaS with a sales team. Just how much competent pipeline did performance marketing produce this month, and at what expense per chance? CTR, hook rate (for video), conversion rate by creative. Which concepts are winning, which are fatiguing.

Summary of any experiments run in the duration with results and suggested actions. These are directly tied to the KPIs your reports must consist of. An agency that surface areas vanity metricsimpressions, fan growth, natural reachwithout the business-level metrics above is obscuring more than they're revealing. The tool matters less than the underlying data quality, but these are the most common reporting platforms you'll come across.

Flexible for customized dashboards. Limitations: no real-time data blending, limited cross-platform attribution. Mostly for e-commerce. Mixes Shopify income with advertisement platform information to provide a clearer attribution image. Uses pixel-level tracking and associate analysis. Multi-touch attribution platform with cross-channel blending. More accurate than platform-native attribution. Needs a setup duration. Comparable to Northbeam.

Online Website Marketing

Attribution is limited to HubSpot-tracked touchpoints, which can undercount paid influence. When evaluating agencies, ask which tool they use, who owns the data (you or the company), and what happens to your reporting access if you terminate the engagement.